Fundamentals of Business Planning for Mobile Networks

After having exposed typical business modelling goals and methods in Chapter 7, we will now concentrate on some more detailed planning issues related to the business side of mobile 3G networks. We will commence with a description of the various planning processes, such as market analysis and forecasting etc. We will then dwell on the main constituents for calculating CAPEX and OPEX, before going into details related to revenue and non-technical related investment calculations. We will finish the exposure by discussing the results one ought to expect from a proper business planning approach.

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